Google Seeks Public Support through "Defend Your Net"

While German parliament is mulling over the option of passing a legislation allowing the country's publishers to charge internet search engines for listing out links to newspaper articles, the world's biggest search engine seems not so pleased with it. In order to impart awareness about the potential results of such steps, a campaign in the name of Verteidige Dein Netz (means "Defend Your Net") is being run by Google.

It is believed that if the proposed changes are passed somehow, it would force Google to pull out not only publisher's content, but might have to shell out more for news pieces shown in its search results. Even it is strongly believed by Google that such moves are not in favour of German internet users since they would have to struggle a lot to get the required information. It is to be noted that about half the German outlets get maximum traffic from Google's searches only.

This is not for the first time that such a demand has been raised, as earlier, French publishing industry had also cited the same. Apparently, 90% of Brazilian newspapers had pulled out their content from Google News on the same basis, earlier this year.

While Google is trying to get public support against the proposed law, it would be worth seeing what future holds for the world's biggest search engine.


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