Piper Jaffray study: iPhone is gaining popularity among teenagers

Contradicting some recent reports that Apple's mobile devices are apparently losing their leading edge amid increasing competition, the findings of a new study released by Piper Jaffray have revealed that the iPhone is actually becoming more popular among teenagers.

The findings of the Piper Jaffray survey were based on a comprehensive study of spending habits of 5,200 teenagers - 1,600 from high-income households and 3,600 from average-income households - across a number of industries, including fashion, electronics, and food, among others.

With regard to the teenager's spending on electronics in particular, the survey found that, in recent months, an increasing number of teenagers spent money on buying the iPhone. As a result of the increased spending on the iPhone, the handset is now owned by nearly 48 percent of the teenagers, as compared to 40 percent iPhone ownership by teens last fall.

In addition, the findings of the survey also revealed that the popularity of the iPhone among teens can also be gauged form the fact that almost 62 percent of them said that they planned to make the iPhone their next mobile handset; while only around 23 percent of them expressed the desire to continue with an Android handset.

Moreover, with the survey's findings also showing that 68 percent of the teenagers now own an iPad, it is quite evident that the Apple's devices are gaining popularity among teens.


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