On Monday, tech giant Apple posted a statement, in Chinese, on its website, extending an open apology to Apple's China-based customers, after the Chinese government media launched a campaign of sorts to widely criticize the company's repair policies for two weeks.

According to Google's translation of the statement which Apple published on its Chinese website on Monday, Apple CEO Tim Cook expressed his "sincere apologies" to Apple's customers China; and also added that he had "immense respect" for the country.

The statement further said that the complaints against Apple's repair policies had prompted "deep reflection" by the company, which has apparently been persuaded to mull over the need for revamping the contentious policies, as well as to improve its communication with Chinese consumers and take measures to strengthen oversight of authorized resellers.

The Chinese government's well-coordinated anti-Apple campaign was led by state-run China Central Television (CCTV) and the ruling Communist Party's flagship newspaper, People's Daily. The accusations which were leveled against Apple chiefly pointed to the company's haughtiness, greed and "throwing its weight around;" and depicted Apple as the latest Western company to exploit the Chinese consumer.

Lashing out against Apple for the company's warranty and customer-support policies, CCTV said: "In contrast with China, Apple consumers in other parts of the world including the United States, Australia, South Korea and the European Union are treated much better."