In an announcement made during "Football Night in America" on NBC, Yahoo Sports and NBC Sports said that they have worked out a content and promotion partnership which will pave the way for a combination of Yahoo's sports reporting with the television presence and digital resources of NBC.

The partnership - the financial terms of which remained undisclosed - will essentially include original video content which will appear on Yahoo Sports as well as NBCSports. com; along with the live streams "Sunday Night Football" and other events.

In addition, the Yahoo Sports-NBC Sports alliance - which is fairly akin to Yahoo's earlier partnerships with ABC News and CNBC, for the general news category and financial news respectively - will also include the adoption of the fantasy platform of Yahoo Sports as the exclusive game provider for the Rotoworld news and information site of NBC Sports.

Though the alliance is chiefly aimed at boosting Yahoo's promotion on TV and increasing NBC's online traffic, the arrangement which the two companies have worked out will have them maintaining their separate Websites and newsrooms; with the collaboration chiefly pertaining to the biggest sports news on the Internet and TV.

About the partnership, NBC Sports Group chairman Mark Lazarus said in a statement: "Through our growing television and digital platforms, the Yahoo Sports partnership dramatically expands the digital reach of NBC Sports around the biggest sporting events."