Nintendo shares insights into its new console’s ‘Switch’ name and reveal event

In the latest issue of the Japanese Nintendo Dream games magazine, Nintendo has shared some insights into why it has named its next home console/portable gaming device as ‘Nintendo Switch.’ In addition, the company also discussed the objective behind its October 20 ‘Switch’ unveiling event.

According to a translation by Nintendo Everything, a Nintendo representative said in the latest Nintendo Dream issue that the ‘Switch’ name of the company’s new console underscores several meanings.

The representative further elaborated that there are two main reasons why Nintendo opted to use the word ‘Switch’ for its new console.

One reason is, obviously, related to the console’s dual use; more specifically, its ability to “seamlessly 'switch' between the TV screen and Switch's screen.” The second reason is related to the overall play experience, which has been described by Nintendo as "embodying the idea of being a 'switch' that will flip, and change the way people experience entertainment in their daily lives."

Meanwhile, about talking about the October 20 ‘Switch’ reveal event, the Nintendo representative said that the main objective behind holding the event was to communicate the uniqueness of the ‘Switch’ console to people, by showing “how much of an enjoyable difference it will make in their entertainment experiences.”

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