Blue Bell to re-enter Market in 5 Phases

Since April, Blue Bell ice cream is not available in market, but wait is going to over as the supply is going to be restored from August 31. In starting, the ice cream will be available in limited stores because of limited production capacity.

"Over the past several months, we have been working to make our facilities even better, and to ensure that everything we produce is safe, wholesome and of the highest quality for you to enjoy", said Blue Bell's sales and marketing vice president Ricky Dickson.

The Food and Drug Administration and the state health officials in Alabama and Texas are aware of the company's plans to re-enter in the market. Dickson said that they are quite excited to be doing what they love to do.

The company has developed a marketing plan according to which they will re-enter in the market. They will re-introduce their products in 15 states in five phases. In the first phase, the ice cream will be available in Brenham, Houston and Austin, Texas and in some areas in Birmingham and Montgomery.

In next phase, the ice cream will distributed to north central Texas and southern Oklahoma. In phase three, southwest Texas and central Oklahoma will be supplied. Phase three will cover most of Texas and southern Louisiana and in the last phase, areas of Alabama, Texas and Oklahoma will be covered.

Some parts of Georgia, Missouri, New Mexico, Kentucky, Tennessee, North Carolina and Virginia will also be getting the ice-cream.

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