Facebook launching a select e-mail address, [email protected], to allow users to report any phishing they see on the social network.

Phishing ads, such as "Win a free iPad," or Get free tickets to Jamaica," have long been a nuisance for users of the site. Phishing can be described as attempt to acquire users' personal information via impersonation or spoofing.

Facebook claims that the new e-mail address will help it curb the outrageous practice.

Launching [email protected], the company said, "By providing Facebook with reports, we can investigate and request for browser blacklisting and site takedowns where appropriate."

The company explained that it would work with eCrime team to hold culprits accountable. The new attempt would also allow the company to take the phishing sites offline, identify victims and protect their accounts.

The company advised users to remain suspicious of any email that asks for personal information such as login details or credit card information.

Facebook is the world's biggest social-networking site, with more than 950 million users worldwide.