Hyundai to launch pickup truck in United States


Hyundai Motor Company has announced a plan to launch a pickup truck in the U.S. in a bid to shift away from sedans in one of the company’s most important markets. Michael J. O’Brien, Hyundai U.S. unit’s corporate & product planning VP, told reporters that the company’s top management has approved the plan to develop a pickup truck for the U.S. market.

The pickup truck in question will be similar to a show vehicle dubbed the Santa Cruz that the U.S. unit of the company unveiled in 2015.

Hyundai dealers in the U.S. have been pushing the auto giant to make more investments in sports utility vehicles (SUVs) and trucks as the demand for sedans like the midsize Sonata and Elantra has significantly declined.

Scott Fink, chief executive officer of Hyundai of New Port Richey, Florida, said, “We are optimistic about the future … But we are disappointed that we don’t have the products today.”

Company executives also indicted that the Korean auto giant has plans to launch the pickup truck sometime in 2020.