Bloomberg: Facebook developing new app which keeps track of user location

According to a Bloomberg report, social network Facebook is apparently working on a new app which will keep a track of the location of the users; and share that location with friends who are in the vicinity.

As per the Bloomberg report, the new standalone app being developed by Facebook will essentially help users find their friends in real life. The app will run even if the users - and even their friends - have not opened it on their handsets at the time when Facebook reports the location.

Fairly akin location-sharing apps like Glancee and Highlight, the new Facebook app - which will reportedly be rolled out by the middle of next month, in time for the South by Southwest event - will reportedly run in the background of users' handsets.

The Facebook location-sharing app will probably work in a manner similar to that of Highlight, which analyzes the Facebook details of the users to inform them when they are near their `friends' as well as other people with whom they share mutual friends on the social network.

Facebook's new app, which passively logs user location, may likely have some privacy issues when it is eventually rolled out. Nevertheless, the Bloomberg report has also revealed that the app is being developed by Facebook engineers, with contribution from the engineering team of Glancee, which the social network acquired in May last year.

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