British mobile operator Three pledges not to charge extra for 4G mobile broadband

In a Monday announcement, British mobile operator Three - the smallest mobile operator in the country - said that it would not charge any extra premium for its superfast 4G mobile broadband which is scheduled to be rolled out in summer this year.

Elaborating the decision behind its `no 4G premium' decision, Hutchison-owned Three said that it is already offering the DC-HSDPA "ultrafast" network which uses the latest 3G technology; and added that it will be able to reach broadly corresponding speeds as 4G using the LTE standard.

With Three pledging that it will not charge any 4G premium, thereby implying that 4G Internet deals on its network will cost the same as the currently-available 3G deals, there apparently will be a potential price war among mobile operators over the supply of faster 4G data.

As of now, 4G is offered only by EE, at a nearly £5 per month extra charge than that for 3G on its Orange and T-Mobile brands. Vodafone has also hinted to its shareholders that it will hike prices for 4G on its network so as to boost its profits; and O2 is currently undecided about whether or not it will increase the prices for 4G on its network.

Meanwhile, noting that Three does not want limit its ultrafast services to a few selected users by charging a premium price, the Three UK CEO Dave Dy said" "We've decided our customers will get this service as standard."

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