Google reportedly planning to build ad-blocker into Chrome browser
Tech giant Google Inc. is reportedly planning to place a built-in ad blocker into the Chrome web browser in order to force websites to provide users with a better experience.
Online auto-play video ads have become almost a standard and the problem is increasingly getting worse. Google believes adding a built-in ad blocker to Chrome will stop improve user experience as well as prevent accidentally clicking on ads.
According to WSJ report, sources familiar with the etch giant’s plan revealed that both the mobile and desktop versions of the web browser could soon get the ad-blocking system that would be turned on by default.
However, the even the new feature would not filter out all ads as only those ads would be blocked which would not comply with the Coalition for Better Ads-list of standards.
Auto-playing video ads with sound, for instance, would be blocked. The tech giant is reportedly yet to decide whether or not to allow individual ads.
As per online analytics firm StatCounter, Chrome now accounts for more than 52 per cent of the global browser market share. Its closest competitor is Safari accounts for just 14 per cent of the share. Thus, any website that wants to survive will have to comply.
French President Emmanuel Macron invited the U.S. President Donald Trump for Bastille Day celebrations. The White House has confirmed that President Trump will be travel to France next for the event.
Global markets registered strong start for the week with oil prices recovering and Italian banks supporting European indices. Italian authorities said that they are ready to spend 17 billion Euros to deal with closure of two big banks in Italy.
An AirAsia flight returned to Perth 90 minutes after takeoff due to single engine failure. The flight for Kuala Lumpur returned due to technical issue and landed safely in Perth at 10 am.
Microsoft has confirmed that some part of Windows 10 source code has leaked online. Some of the leaked source code was posted to Beta Archive this week. Beta Archive website keeps track of Microsoft Windows releases.
Google will stop scanning content of emails in future for serving advertisements to users based on content of their emails. Google has been criticized for this controversial advertising technique by privacy advocates.
Austrian government’s plan to offer Euro 1,000 to migrants to return home has found limited number of takers. As per Interior Ministry data, 427 migrants have accepted the offer.