Amazon’s new ‘Fire’ smartphone

Online retail giant Amazon has recently marked its foray into the smartphone market with its newly-announced `Fire' smartphone. Priced at $199 for the 32GB version, the Amazon Fire phone will initially retail only in the US, and will be an AT&T exclusive handset, bundled with a two-year carrier contract.

The key features of the Amazon Fire handset include a 4.7-inch high-definition quasi-3D display; a 2.2 GHz quad-core processor; 2GB of RAM; a 13-megapixel camera with optical image stabilization and 1080p HD video; dual stereo speakers, and Dolby Digital audio.

The Fire phone runs the same forked version of the Android OS which powers Amazon's Kindle Tablets. As such, the Google Play store will not be accessible by the users; though they will be able to access the Amazon Appstore. The handset also gives the users unlimited cloud storage for all the pictures they click with it.

In addition, two of the most noteworthy features of the Amazon Fire phone include the Dynamic Perspective and the FireFly button.

The Dynamic Perspective feature of the Amazon Fire phone makes use of a new sensor system for responding to the way the handset is held, viewed and moved by the users. As such, some apps on the handset will have a three-dimensional depth to them.

Meanwhile, the FireFly button will essentially give a new dimension to the users' shopping experience via the Fire handset. The dedicated FireFly button on the handset will enable users to recognize things in the real world from QR and bar codes, music, movies, etc.