Wireless distributor Brightstar placed an order for 1 million BlackBerry Z10 handsets
According to reports, bigwig global wireless distributor Brightstar is BlackBerry's `mystery partner' that has placed an order for 1 million BlackBerry Z10 smartphones.
BlackBerry has said, in an announcement a couple of weeks back, that one of its partners - which it did not name at that time - had placed the massive order for its Z10 handstes. While there were speculations galore that either AT&T or Verizon Wireless was the `mystery partner' BlackBerry was talking about, it is now being reported that the partner actually is Brightstar.
Despite the fact that BlackBerry refrained from disclosing the name of the partner in its announcement, the disclosure that the partner was purchasing 1 million BlackBerry Z10 handsets was enough to give a substantial boost to the confidence level of the company as well as the customers; so much so that the shares of the coming increased 8.2 percent after the announcement.
With Brightstar being a distributor of products all across the world, and given the fact that BlackBerry handsets accounted for approximately 40 percent of its revenue a few years back, the company had enough confidence in Blackberry's new Z10 handsets to place an order for 1 million units.
Moreover, with Brightstar also acting as a buffer for Verizon and other companies, Mark Gerber - managing director at the Detwiler Fenton research house - said that, for BlackBerry Z10, Verizon is using Brightstar to "handle the big-box retail and dealer agent channels."
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