FT Deutschland in Danger of Being Shut

Though, Germany is home the largest print media market of Europe. Also, it has proven to be flexible enough for cultural, technological as well as demographic forces. A recent report has uncovered that Financial Times Deutschland (FTD), which is a German business daily, is at the edge of being put to closure.

As per the report, the different forces have also caused the closure of newspapers in other developed countries previously. However, the scenario is now changing. It is being said that the largest economy in Europe is slowing since the debt crisis realized three years back destroying the euro zone has taken its toll.

Advertising revenues are being hardly hit and consumers are less willing to pay for newspapers. The reason is that they can get to read the same or even more online and that too for free. It is being said that not even a single person is of the view that the newspaper would go on. However, Publisher Gruner + Jahr (G+J) is to decide what to do with the FTD at a board meeting.

"This time the economy is doing fine but readership and advertising are going down. We're not the first to die and we won't be the last", a journalist from the FTD was quoted as exclaiming.